Posted on 04-06-2008
Filed Under (Business) by Bruce

Car sales surpass truck sales


Pickups drop in sales, lag behind cars for the first time since 1992.

GMC trucks and suv sales have declined by 38% over the same period last year. That is a lot of trucks. It’s not that people have stopped buying, the decline in truck sales has been replaced by sales in more fuel efficient cars. I don’t think it’s a case of folks getting wiser. I think it’s simply a case where they can no longer afford it. Most people are reluctant to drop old habits and would like to keep on driving their gmc trucks until they are forced to change. The escalating fuel costs has finally forced that change. Many families are reconsidering buying GMC trucks and considering hybrid trucks or just plain jane fuel efficient cars. One of the big problems however is that as Honda and Toyota are actually selling more cars than they did last year the gms trucks plant in Ontario as well as others across the US and Mexico are closing. With tens of thousands of jobs lost it will only increase the economic problems already being felt.

“May was a watershed month. We are, as an industry, catching up with the breathtaking choices customers are now making,” Ford Sales chief Jim Farley said in a conference call with media and analysts.

If it seemed obvious to me five years ago that this would probably be the case today why on earth could the execs at Ford and GM see it coming. I’m sure they knew that people would eventually drift towards fuel efficiency or even hybrid trucks. Why are they so slow to react. It’s a dog eat dog world and if Ford Pickups and GMS trucks get surpassed by hybrid trucks and a pile of Nissans and Hondas well, whose fault it that?

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Comments

Holly on 10 June, 2008 at 2:04 am #

Thanks for the interesting read. I was actually surprised about truck sales being higher than cars, I will have to try to find some statistics of what it is in Australia but I imagine car sales would be much greater. I definitely agree with what you have to say about “green” cars. Many people do not know how big the hybrid industry will become. Only a few days ago Kevin Rudd (Australian PM) announced a 10 billion dollar fund.


Fourth World Clothing on 19 June, 2008 at 5:15 pm #

I can’t imagine anyone, in this day and age, actually buying an SUV. It doesn’t take much foresight to see that prices soon are going to reach $5.00/gallon. OUCH! Thanks for the information!


Shanker Bakshi on 25 June, 2008 at 12:21 am #

I don’t know about the actual sales figures of Cars and SUVs in india but my heartiest wish is that we should have to stop all this race- this will lead us no-where.


Cheap Weaving on 25 June, 2008 at 12:29 pm #

I hope people stop buying horrible SUVs I hate them. They’re just too big and get in the way. Although people should also keep their cars for as long as possible rather than buying brand new cars.


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